WP Meta SEO documentation

Introduction

WP Meta SEO gives you control over all the important SEO criteria for WordPress, such as the metadata, images and links. In one view you will be able to add metadata, alternate tags and resize photos. The plugin also has the most advanced 404 and redirect manager for WordPress.

wp-meta-seo-dashboard

Main advantages:

  • Bulk edit all website meta on a single view
  • Edit meta in content with live SEO analysis
  • Fix HTML image resizing
  • Bulk edit image file names and meta
  • Bulk edit SEO link titles
  • 404 errors redirects and internal broken link checker
  • Facebook and Twitter social sharing, with custom elements per content

 

I. WP META SEO INSTALL

1.1 Install

WP Meta SEO is composed of a free version, available in the plugin directory, and a paid one - an addon that contains additional themes and configuration.

 

Install the free version

In order to install our plugin, you should use the standard WordPress installer, or unzip and put everything in the folder in /wp-content/plugin.

The free version is available in the plugin directory and can be installed through the WordPress administration panel.

 

add-plugin

 

Then click on activate plugin to see WP Meta SEO menu appear in WordPress' left menu.

 

meta-seo-menu

 

Install the PRO ADDON

The PRO ADDON needs to be purchased and downloaded from JoomUnited. To install, download the zip package from your account (My account menu) and install it using the zip uploader: Plugin > Add new > Upload plugin.

Click on activate plugin to get all additional features activated.

1.2 Update the plugin

In order to update WP Meta SEO, you can use WordPress' default updater. You can also remove and install the new version from a .zip file downloaded from www.joomunited.com. In any case, you won’t lose any content because everything is stored in the database.

 

update-wpms

 

Be sure to always have the latest version to avoid security and stability problems.

To update the paid version, you need to login to your JoomUnited account from the WordPress settings: Settings > General.

 

link-account

 

Then use your JoomUnited account login and password. After a successful login, the button turns to blue with the text Disconnect my JoomUnited account.

 image9

 

Finally, you can update all the JoomUnited commercial plugins from WordPress' standard updater.

 

update-wpms-finish

 

1.3 Dashboard

wpms-pro

 

The dashboard summarizes all the SEO information of your WordPress website, also explaining how to fix any problems that it finds. You can hover your mouse on each criterion to check the help tooltip. So far, the SEO criteria checked are the following:

  • Permalinks settings: URL configuration
  • Ensure that all meta titles are filled
  • Ensure that all meta descriptions are filled
  • Duplicate meta titles
  • Duplicate meta descriptions
  • HTML resizing: check for images resized by CSS in you content
  • Image title and alternative tags
  • New or updated content from your website
  • Ensure that all link titles are filled
  • 404 error and redirect URL
  • Image compression activation

dashboard-33

 

The dashboard's bottom part is all about your blog's Alexa ranking, reflecting the global traffic rank of your website (evaluation of traffic volume per country). More information about Alexa is available here: http://www.alexa.com

alexa-rank-wordpress

 

II. EDITING META INFORMATION

2.1 Edit meta information from content

The meta data are read by search engine only and allows you to define specific content attached to a page, a post or any other content. The details can be displayed in search results if the search engine find them accurate enough, with special consideration for the meta description. If not, the search engine will generate its own meta description. Nonetheless, some secondary search engines (not Google) still use metadata to index your content.

Meta information is editable from your content, in bulk (next chapter) or as a setting for the home page. So open any type of content (a post, page or any other custom post type) and check at the bottom of the page.

 

seo-meta-onpage

 

You'll get a snippet preview of the search engine result. The meta title and description should be filled here, respecting the maximum number of characters.

Tip: you don't need to fill 100% of the meta info if you don't have time for it - it's important but not mandatory in SEO. We recommend to, at least, fill all the metadata on the most important pages that you have with a catchy text.

 

2.2 Editing meta content using the bulk editor

On the left menu, click on Content meta to access the bulk meta editor.

bulk-meta-menu

 

You'll get access to the meta bulk editing table. All your WordPress content, posts, pages or custom post types (such as WooCommerce products, events and so on) are listed in this area.

 

bulk-meta-edition

 

Meta titles need to be shorter than 70 characters, and meta description shorter than 320 characters to be fully displayed in Google, Bing and Yahoo. All the descriptions you add will be saved using AJAX. On the top left part you'll find a filter to display or hide some of your content. You also have the option to bulk copy all the content titles as meta titles.

It's not 100% recommended to copy the content title as the meta title - the meta title should be more catchy as it's displayed in search engines' results, but you can save some time with it!

 

filters-meta

 

Finally, at the top, you have a search engine to filter your content faster. 

From the global settings of the plugin you can also enable an option to set your content to follow or no follow, and whether to use an index. 

 

page-follow-index

 

  • Follow / no follow provides a way for webmasters to tell search engines: don't follow this link. Intuitively, it may influence the link target’s ranking.
  • Index / no index allows search engines robots to index content. By default your content is indexed.

Once the option is activated, you can use it from the page SEO editor as well as from the bulk editor.

 

follow-index-wp-content

 

From the bulk editor and your dashboard, you can also check for duplicate meta titles and descriptions.

 

duplicate-meta-check

 

2.3 Meta editing on custom post types

WP Meta SEO is compatible with custom post types, which means that you can edit all your third party meta content. A search filter is available on the top left part of your screen. For example, if WooCommerce plugin is installed you can see products available in the list and edit meta from product pages too.

 

woocommerce-seo

 

2.4 Meta keywords in categories

In order to use this feature, you need to activate the Meta keywords option in Settings > General.

 

activate-meta-keyword

 

Once enabled, you can add meta keywords for categories and content.

 

meta-key-category

 

Alternatively, you can insert meta keywords in the content's metadata.

 

meta-keywords

 

2.5 Google Search Console keywords suggestion

This feature helps you identify the keywords that matter most for your content by integrating with the Google Search Console. It automatically detects and suggests effective keywords that are related to the content that you’re discussing.

For example if the expression "Google Drive" is used often in a post and you have also added the expression "Google Drive Cloud" to the search console, the keyword will be highlighted.

 

google-search-console-suggestion

 

2.6 Social sharing and SEO

Inside your content, in the SEO onpage block you have a tab named "Social For Search Engine".

 

social-profile-per-page

 

From this tab, in each content, you can setup information that will be displayed when a user shares your page on Facebook or Twitter. You can define the title, description and image.

 

III. IMAGE ALTERNATIVE TAG, TITLE, NAME & SIZE

3.1 Image name, title and alternative tag

Images also have editable information to improve SEO. We recommend to use both alternative text and image titles. The main advantage is that it helps search engines discover your images and display them in image search results. Plus, these tags improve the accessibility of your site and give more information about your images.

Use our bulk image tool to quickly check and fix that, use the left menu's Image Editor to access the image information.

 

image-edition

 

From this interface you can bulk edit:

  • Image name
  • Image alternative text
  • Image title
  • Image caption
  • Image description

File name, is the physical name of your image on the server. Note that this editor won’t break any image link - they are dynamically replaced in your content. The legend is the WordPress native legend feature included by default in WordPress. Note that the legend is displayed in your content for your visitors.

Tip: all of this, except for image file names, can be edited from the WordPress image manager. For a more effective workflow on images we recommend our WP Media Folder plugin.

 

When title or alternative text is reported as missing, you'll get a fix meta button that opens a lightbox to fill the missing data. You can make a quick copy of the image name or of the image's alternative text.

 

image-title

 

3.2 Dynamic image resizing

WP Meta SEO also has a tool to fix images that have been resized with handles (prevent HTML resizing). This is something that search engines would consider as an error in your page because images will look poorly. Moreover, it slows down the page loading times by loading a big image to display it at a smaller size. Most of the time it comes from editors that use handles to resize images directly in the content.

 

image15

 

Our plugin is able to detect this and fix it right in your content by regenerating a new proper image size. Every time you see the button "Resize image", you can resize the image.

 

image-resizing

 

You can see that in this case you’ll reduce 30% of the file size. A Replace all button is also available because the image can be available in a lot of posts or pages, allowing you to perform a bulk replacement!

 

image-replace-native-size

Finally, the Meta Bulk Actions button on the top left area includes bulk actions: Copy image name as Alt text, Copy image name as Image title and Copy image name as Image description. You can execute a bulk action on a selection of images or on the entire set of images.

 

Image-meta-edition

 

To filter only the images that requires optimization, you can use the top left control to display only: images with missing information or HTML-resized images.

 

filter-images

 

IV. 404 AND REDIRECT MANAGER

4.1 Index 404 error URLs

Access to the 404 manager from the left menu WP Meta SEO > 404 & Redirects

404-menu

 

WP Meta SEO will index all URLs from your website:

  • Internal broken links
  • 404 automatically indexed
  • Custom redirect URL (WooCommerce, event manager, and so on)
  • Valid links, also used to redirect a valid link
  • Not yet redirected

 

404-dashboard

 

In the top right part are filters to display only Internal broken links, 404 automatically indexed, Custom redirect URL, valid URLs and Not yet redirected. The second filter is maybe the most used as it allows you to filter URLS by their redirection status.

To quickly display your 404 errors from your website use the filter "Not yet redirected"

 

no-redirected-URL

 

The Type filter allows you to filter 404 errors by media type: URL due to an image, a normal URL, or any other file (including zip, PDF, and other file types).

To index or re-index all the 404 errors from your content (any page, post or custom post type) use the button "Index Internal Broken Links". Upon clicking, you get a progress bar above the button that gives feedback on the process. If you have a large amount of data it may take time but it won't stop.

 

index-broken-links

 

4.2 Flush 404 URLs

On the right side of the URL filter you also get a flush button. Why is that? your website content can change and you could have, for example, removed a lot of content or fixed a bunch of 404 errors in your content. The flush tool removes all the 404 URLs that were indexed, whether internal and external, except the ones that you've already redirected.

You have the option to flush:

  • Automatic indexed 404
  • Internal broken links
  • Flush all 404

flush-url

 

Note that flushing URLs will also remove the 404 hits numbers

 

4.3 Fix 404 errors and redirect URLs

When you hover over a link in the 404 manager you get 3 options:

  • Edit: create a redirection of the URL
  • Remove redirect: remove the link from the content
  • Check: recheck if this link is still giving a 404 error

When you click on Redirect, an interface pops up to add a redirect URL - just insert the new link and click "Update".

 

redirect-single-link

 

From the plugin settings you also have the option to redirect all 404 errors to the home page. This is not a perfect solution for the user experience, but it may help in case of emergency.

 

4.4 Custom redirect and redirect rules

The WP Meta SEO ADDON, you can add Custom URL or create redirect rules.

 

404-redirect

 

In the top left part of the interface is Add Custom URL Or Rule button. You can create custom redirects with the 301, 302 or 307 status codes.

 

custom-redirect

 

Or creating the redirect rules to make a redirection of an URL set. For example, redirect all the blog posts identified by the URL /blog/* to a new URL.

 

redirect-rule

 

 

4.5 Create a custom 404 page

From the Settings > Redirections and 404, you can also select a 404 page from:

  • Global home redirect
  • A custom 404 page
  • Run automatic 404 indexation
  • Frequency

 

404-settings

 

Tip: a good 404 page can really helps users! Don't forget that you can add key links and even a search engine to your 404 page.

 

4.6 Google Search Console's 404 URLs

WP Meta SEO ADDON allows you to authenticate the Google Search Console to get and redirect the 404 URLs indexed by Google.

Click on the left menu's Search Console option.

 

search-console-menu

 

You can use your own Google Developer App credentials, or just get a token by clicking the Get Google Authorization Code button. Alternatively, you can fill in the fields with your own Google ID and Google Secret if you already have them.

 

google-auth-screen

From the prompt, validate the Google authorization screen and copy the token in the appropriate field.

 

auth-code-copy

 

You're done! You can now import the Google Search URLs list.

 

search-console-desktop

 

For each URL you can add a redirect like with any other URL. The Mark as fixed option will mark the URL as fixed in the Google Search Console.

 

redirect-google-url

 

 

V. XML AND HTML SITEMAPS

5.1 XML sitemap generation

 

WP Meta SEO comes with a tool that generates XML sitemaps and HTML sitemaps. The main purpose of the XML sitemaps is for them to be added to the Google Search Console in order to index pages faster and better. Access the sitemap tool using the "Sitemap" menu.

 

sitemap-menu

 

Then you will get the configuration screen and several tabs to select the content you want to add in your sitemap.

 

sitemap-cinfiguration

 

By default, all your menus are selected as a sitemap source and you get button to load your XML and HTML sitemaps. Among the options you can:

  • Add additional WordPress content to your sitemaps, such as WordPress categories, tags or author posts
  • For the HTML sitemap you can select the number of columns to display in your content, from 1 to 3
  • The page where you want to load your HTML sitemap content. By default a page is created but you can select an existing page
  • Add a link to the sitemap in the robots.txt. It's helpful for search engines that don't have a tool to access to your XML sitemap's URL
  • Add a copy of your sitemap at the root of your WordPress installation. This is the location that is crawled by default by search engines and 3rd party SEO tools

 

To select a sitemap source, navigate through the tabs and check the menu, sub-menus, post or page that you want.

 

sitemap-source

 

The ADDON also includes the possibility to add  custom post types like WooCommerce as a source, along custom URLs

 

Custom-URL

 

 

5.2 HTML sitemap generation

For the HTML sitemap you also have an option to select the number of columns that you want to display in your sitemap menus, posts or pages.

 

column-sitemap

 

If you update any content, you need to click the Regenerate and save sitemaps button to update your sitemaps.

html-sitemap

 

The plugin addon also comes with some additional themes: Accordion layout and tabbed layouts.

 

HTML-sitemap-layouts

 

 

5.3 Send the XML sitemap to Google Search Console

WP Meta SEO gives the possibility to automatically send your XML sitemap to the Google Search Console. Click on the link above the Save and regenerate sitemap or use the left menu Search Console.

 

 

search-console-menu

 

You can use your own Google Developer App credentials or get a token by clicking the Get Google Authorization Code button.

 

google-auth-screen

Then confirm the details in the Google authorization screen, and copy the token in the appropriate field.

 

auth-code-copy

 

You're done! Each time you click the save button from the sitemap management interface, the sitemap will be re-submitted to Google Search Console.

 

save-sitemap

 

If you've got a subscription for the WP Meta SEO Addon, you can also check your sitemap links with the sitemap checker tool.

 

sitemap-check-link

 

After clicking the button, the list of URLs will be displayed on your screen.

 

Sitemap-Check-list

 

The result is an AJAX-powered list of pages that are present in the sitemap with their status and other information. You can sort by different columns to focus on a specific group, and subsequently fix any problems.

 

The link title attribute does not have any SEO value for links. However, link titles can influence click behavior for users, which may indirectly affect your SEO performance.

 

link-meta

 

Link titles can be added either from the content, or from the bulk editor interface, from the "Link editor" menu.

 

VII. GOOGLE ANALYTICS INTEGRATION

7.1 Activate analytics tracking

WP Meta SEO is fully integrated with Google Analytics. You can activate the tracking and display the Google Analytics data from the WordPress admin. 
First, you have to get an Access code to use the Google Analytics Report.

google-analytic-menu


Then perform the following steps to get the Access Code.

 

get-access-code

 

A new tab will be opened. Paste the code to the WP Meta SEO textbox and click Allow, and then click the Save Changes button.

 

access-code-step

 

Finally you need to select the Google Analytics property corresponding to your domain.

 

tracking-settings

 

OPTIONAL: If you want to use your own API, fill your Client ID and Client Secret and save changes.

 

fill-google-api

 

WP Meta SEO offers some additional tracking settings:

  • Tracking Settings
  • Basic Tracking
  • Events Tracking
  • Exclude Tracking

tracking-code-tab

 

The basic tracking options:

 

basic-tracking

 

Tracking type: Classic Analytics and Universal Analytics.
Anonymize IPs while tracking: allow you to comply with some privacy protection laws available in different countries.
Enable demographics and interests reports: display remarketing, demographics and interests reports with Google Analytics. 

Events Tracking

This feature allows you to track downloads, mails, affiliates and outbound links. Depending on your needs, you can choose to include or exclude these actions from the bounce-rate calculations.
To track downloads, the plugin uses an extension list to properly distinguish files from regular links. You can use the Downloads Regex (a JavaScript regular expression) to add extra file extensions.

 

event-tracking

 

Exclude Tracking

This option is used to ignore traffic generated by certain logged-in users.

 

exclude-tracking

 

7.2 Get Google Analytics data

Congratulations! Google Analytics is now connected and you can get data from it.

google-analytic-report

 

 

VIII. SEO EMAIL REPORT

WP Meta SEO ADDON comes with an email report feature that allows you to send SEO email reports to you, your client, a marketing team or just about anyone else! The reports includes: website SEO data, Google Analytics data and custom content.

To access to the Email report management, use the left menu: WP Meta SEO > Email Report.

 email-report-menu

 

On the top part of the email report management you've got the following options:

  • Sender Email: Add the email address who will be identified as the sender
  • Email subject: Add a subject to your email report (default is “WP Meta SEO report”)
  • Email frequency: Change the frequency of the email report, or use the Single Email Report to send only manual reports
  • Send report to: The email of the recipient, which can be several emails separated by comma
  • Before text message: Before the Google Analytics data you can add custom content to your Email

 

email-report

 

The next settings are about the content you want to add in your report, mainly Google Analytics views or WP Meta SEO data.

You can add Google Analytics data by Page views, Traffic, Users and so on in periods of 7 days, 30 days, One year and others.

The Meta SEO data that can be included in the report is as follows:

  • New content or updated content as a percentage
  • Filled meta title as a percentage
  • Filled meta description as a percentage
  • Images not optimized (HTML resized)
  • Filled image titles and descriptions as a percentage
  • Permalink settings
  • Links titles as a percentage
  • 404 indexed errors (from the setting you can run an automatic error crawl)

 

email-seo-report

 

You can add or remove several Google Analytics views from your report. Once you hit Save Report, your configuration will be saved and you can then send a single or automatic scheduled reports.

 

WP-Meta-SEO-data-report

 

You also have the possibility to attach the report to the email as a PDF.

pdf-report

 

IX. WP META SEO SETTINGS

9.1 WP Meta SEO General Settings

From the settings, you get additional SEO parameters:

  • Home page meta information: useful if you have a home page setup as a blog, in which case you can't define the metadata in your page
  • Social information for Facebook and Twitter sharing
  • Meta keyword: activate a meta keyword definition from the bulk view, which can be helpful for multilingual websites
  • Meta block editor: enable the meta editor block above your content (post, page or custom post types)
  • Social networks meta: activate the social tab above your content (post, page or custom post types)
  • Force SEO validation: allows a user to force a validation of the criteria because sometimes the criteria does not fit the content
  • Link text field: activate the 'title' field in the Insert/Edit URL box from your text editor
  • Post/Page follow: to setup Follow/No Follow instruction for each content
  • Post/Page index: to say to search engine: hey! Do not index this content!
  • Auto override Meta: automatically override image meta in post content when updating meta

 

other-seo-settings

 

On the second tab you got redirection-related settings.

 

redirect-settings

 

  • Redirect all 404 pages to the home page
  • Select the 404 layout page: theme page, the WP Meta SEO page or a page that you created
  • Run automatic indexation: will launch the internal broken link checker tool at regular intervals
  • Frequency: the interval with which you want to run the broken link automatic index

Finally, the Breadcrumb is helpful for user navigation and also really appreciated by search engine when it’s well implemented. WP Meta SEO includes a breadcrumb generator with rich snippet compatibility, separator and text customization, link activation, shortcode and PHP code generation.

 

breadcrumb

 

Breadcrumb features:

  • Breadcrumb separator: The separator that materializes the breadcrumb levels
  • Include Home: Include the Home element in the breadcrumb
  • Home text: If home is included, you may want to force some text content. By default it's the content title.
  • Clickable breadcrumb: The breadcrumb element can be clickable or not.
  • PHP Shortcode: Generate breadcrumb navigation based on your categories or page levels. The shortcode can be included in theme layouts.
  • WordPress Shortcode: Generate breadcrumb navigation based on your categories or page levels. The WordPress shortcode can be called anywhere in your content.

9.2 Send Email

This feature is available in the Addon - it is an optional configuration to send email reports with another configuration from WordPress' default send mail functionality.

 

send-mail-settings

 

9.3 Google Local Business Information

In Wp Meta SEO addon, you've got additional settings to polish your business’ appearance in Google’s search results using the search engine’s Local Business structured data. To update your information, just navigate to the local business tab, insert the relevant data and save your changes.

 

Local-Business

 

The update will be effective in a few days (it takes around 2 days). Your business information will be displayed in search results. If some information is not relevant, like the price range, for example, just don't fill that information and it'll still work.

 

Local-business-structured-data