WP Meta SEO: Editing Meta Information

1. Edit meta information from content

The meta data are read by search engine only and allows you to define specific content attached to a page, a post or any other content. The details can be displayed in search results if the search engine find them accurate enough, with special consideration for the meta description. If not, the search engine will generate its own meta description. Nonetheless, some secondary search engines (not Google) still use metadata to index your content.

Meta information is editable from your content, in bulk (next chapter) or as a setting for the home page. So open any type of content (a post, page or any other custom post type) and check at the bottom of the page.

 

seo-meta-onpage

 

You'll get a snippet preview of the search engine result. The meta title and description should be filled here, respecting the maximum number of characters.

Tip: you don't need to fill 100% of the meta info if you don't have time for it - it's important but not mandatory in SEO. We recommend to, at least, fill all the metadata on the most important pages that you have with a catchy text.

 

2. Editing meta content using the bulk editor

On the left menu, click on Content meta to access the bulk meta editor.

 

bulk-meta-menu

 

You'll get access to the meta bulk editing table. All your WordPress content, posts, pages or custom post types (such as WooCommerce products, events and so on) are listed in this area.

 

bulk-meta-edition

 

Meta titles need to be shorter than 70 characters, and meta description shorter than 320 characters to be fully displayed in Google, Bing and Yahoo. All the descriptions you add will be saved using AJAX. On the top left part you'll find a filter to display or hide some of your content. You also have the option to bulk copy all the content titles as meta titles.

It's not 100% recommended to copy the content title as the meta title - the meta title should be more catchy as it's displayed in search engines' results, but you can save some time with it!

 

filters-meta

 

Here you can filter the status of posts, pages,...

 

filter-status

 

From the Content meta and your dashboard, you can also check for duplicate meta titles and descriptions.

 

duplicate-meta-check

 

Finally, at the top, you have a search engine bar to filter your content faster. 

 

From the global settings of the plugin you can also enable an option to set your content to follow or no follow, and whether to use an index. 

 

page-follow-index

 

  • Follow / no follow provides a way for webmasters to tell search engines: don't follow this link. Intuitively, it may influence the link target’s ranking.
  • Index / no index allows search engines robots to index content. By default your content is indexed.

Once the option is activated, you can use it from the page SEO editor as well as from the bulk editor.

 

follow-index-wp-content

 

3. Meta editing on custom post types

WP Meta SEO is compatible with custom post types, which means that you can edit all your third party meta content. A search filter is available on the top left part of your screen. For example, if WooCommerce plugin is installed you can see products available in the list and edit meta from product pages too.

 

woocommerce-seo

 

4. Meta keywords in categories

In order to use this feature, you need to activate the Meta keywords option in Settings > General.

 

activate-meta-keyword

 

Once enabled, you can add meta keywords for categories and content.

 

meta-key-category

 

Alternatively, you can insert meta keywords in the content's metadata.

 

meta-keywords

 

5. Google Search Console keywords suggestion

This feature helps you identify the keywords that matter most for your content by integrating with the Google Search Console. It automatically detects and suggests effective keywords that are related to the content that you’re discussing.

For example if the expression "Google Drive" is used often in a post and you have also added the expression "Google Drive Cloud" to the search console, the keyword will be highlighted.

 

google-search-console-suggestion

 

6. Social sharing and SEO

Inside your content, in the SEO onpage block you have a tab named "Social For Search Engine".

 

social-profile-per-page

 

From this tab, in each content, you can setup information that will be displayed when a user shares your page on Facebook or Twitter. You can define the title, description and image.