Word press plays a major role for beginners where one can use it freely, easy to download, and easy to use too, named as open source website creation tool. Developers really work hard to make word press fully customize. Further it can be explain that what more types of a website can be created we can’t imagine means there is unlimited ways to create a website on Word Press. By using this mind blowing CMS one can enable to make his business website, personal sites, and informative content of sites.
WordPress 4.1.1 is the latest version came in 18th December 2014 named "Dinah", And in every 6 months, WordPress releases hoping that the next version May come into the web around May 2015.
WordPress enables users to select their own choice domain name in place of sub-domain name .Word Press are browser-based. Developers made WordPress easier in mobile viewpoint, they can modify client’s website by login with the help of mobile. It also gives facility to users to have full control on site and make updates very easy.
With reference to the local search we can go ahead in terms of ranking i.e. explain it with higher ranking in your local area to Google which needs full details of your business like type of business, your business location, operation hours, name of your business, contact detail etc. In this way it improves the value of site in search engine’s eye.Google automatically shows results based on the actual location only when if one is signed into Google and perform a general search.
There are some more reasons to choose Word Press:
• Easily Usable
• Easily Installable
• Variety Of Themes
• Numerous Plug-in
• Easily Crawlable For Search Engines.
Some basic and Essential SEO Tips for Word Press Site are mentioned below :
• Optimization process works only when there is exclusivity in content of the website.
• An ideal permalinks should include the targeted keywords and relatively short
• An ideal Word press themes should be optimizable by all major search engines
• With Word Press and plug-in like Google XML Sitemaps it is a very easy task.
• Google is unable to crawl Flash sites. It is invisible to search engines.
• Do not use any trick (Black Hat Techniques) for Google. White hat techniques enable us to get high ranking on search engine.
• On site is now in boom having so much weight. More important than before to have local optimizing in a sequential format.
Some basics are given below which makes you easy to optimize WordPress websites for local searches:
• Title tag is extremely important for optimizing Word Press site where city & state is main indication for local relevancy.
• With location inclusion that is city & state inclusion is also needed in H1 tag. It doesn’t have to be the entire heading in and of itself —include the city and state in the page heading to further show local relevancy.
• Also include the city & state in the content of the page. Usually several sites not include this information but for optimizing local search it’s pretty much important. If you don’t do this, it won’t work unless you are talking about your local area in the content of the site.
• In Alt text on images also we need to add City & State because Crawler won’t crawl the image but can only crawl the Alt text. By using this can understand the content of the page in a enhanced way. It will help to enhance the local relevancy.
• It is also need to include the city & state in URL if it’s not then edit the URL structure & add city & state info in it. Again, this can go a long way toward providing a stronger local signal to both customers and Google. With URL updating please do not forget to set the 301 redirect in the coding so that the old URL address to move on the new URL on a permanent basis.
While concluding this after analyzing whole points mentioned above that we move towards the site in better form, easy accessible for users; i.e. it would become user friendly & search engine friendly as well. We should emphasis on how we can make the site better for user friendly & search engine purpose. In this way one can increase the rank & convert more visitors into potential customers.