By some estimates, just a quarter of internet users speak English as their first language. The rest are fragmented among countless other languages, like Mandarin, Arabic and Russian. Those audiences are hard to reach, especially on WordPress. Traditionally, it meant either spending a lot of money for quality translations and a truly multilingual blog or storefront, or using automatic translations at minimal monetary cost, but lower quality. Today, however, advances in deep learning-powered translations have bridged the gap remarkably.