Nothing says international brand like an international website. More practically, having a translated website is the prerequisite to catering to readership from all over the world. Even on a smaller scale, if you want to write a travel or food WordPress blog and make it accessible to different populations, translations go a long way in breaking down language barriers.
The WordPress Multilingual Plugin, better known as WPML, is the de facto WordPress plugin to translate your blog into a multitude of languages. With handy tools to copy existing content in your default language and translate it into another language, the plugin has been missing just one ingredient - full compatibility with our own Advanced Gutenberg. Not anymore.