Your WordPress audience and WP Meta SEO go hand in hand. In fact, only by analyzing the changes in your audience’s demographics and behaviors can you measure the impact of your SEO strategy on your WordPress website.
With the newest addition to the family of features in WP Meta SEO, keeping track of your audience becomes a breeze. In WP Meta SEO 3.2.0, you can effectively link your Google Analytics account with WordPress and analyze your audience’s behavior right from the comfort of your WordPress website.
Setting up WP Meta SEO to work with Google Analytics is a short, two-step process. First, navigate to the Google Analytics section of the plugin and request an access code.
From the pop-up page, choose your Google Account, give WP Meta SEO access to your Google Analytics account and copy your access code. Once you’re done, save the changes, and the setup is almost complete!
To round off the setup procedure, pick a profile to use for your WordPress website and save changes. Now you’re truly ready to use Google Analytics with WP Meta SEO!
The best thing about the new integration between WP Meta SEO and Google Analytics is that you can get your reports right from your WordPress backend. To access the report, head to the aptly-named Google Analytics Report tab.
From this page you can view all sorts of statistics about your audience and user behavior, permitting you to target different demographics or to tweak your SEO strategy if need be. These reports can also be configured to exclude, for example, administrator visits. This ensures that when certain user groups visit your WordPress website, their visits are not logged, giving you a clearer picture of the behaviors of your users.
To exclude user groups from reports, head to the Tracking Code page, pick the groups that you want to hide and save changes. Any future visits from users belonging to those groups would therefore be hidden.
From this same page, you can also choose to track events, such as file downloads and outbound links on your WordPress website. This allows you to keep tabs on which content is most popular and optimize your website accordingly.
To set it up, enable event tracking and write a regular expression to match the file types whose downloads you want to track. Any file downloads or clicks on outbound links can then be viewed from your events page on Google Analytics.
Empowering SEO is great news for your business website. However, if you can’t analyze the results, you can never truly assess the effects of your campaign. Now, WP Meta SEO gives you the tools to do both!